Independent Advertising was charged with building a compelling and engaging campaign to encourage readers to consider a trip to Flanders.
We tapped into our audience’s passion for art, history and culture with bespoke branded content, aligning key cities across Flanders with these interests.
Making it happen
The Independent’s travel desk produced a branded written feature which was promoted across the travel index page as well as our homepage, Apple News platforms and social media. Utilising our social display formats, we created a higher level of engagement by integrating Visit Flanders’ social profile into our campaign, creating an authentic and native feel.