Latest stats

Here is an overview of The Independent's latest audience figures

For more detail and information on all other Independent Media brands, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

65M unique global browsers
65M
average monthly visitors to Independent and Indy 100
86M
video views a month
2.2B
page views in the past 12 months
31% UK
11% Europe
46% Americas
12% ROW
Regions noun-map-1500189
Source: Adobe Analytics, September 2025 | Adobe Analytics, Aug-24 to Sep-25 | JW Player - March 2025

UK Audience

21.7M
UK Browsers
19.3M
monthly UK Audience
49
mean age
42%
15 - 44
female 49% female
male 51% male
63%
ABC1
67%
homeowners
children in HH 34% children in HH
recyclers 83% recyclers
Source: TGI GB August 2025 | PAMCO253 PAMCo H2 2025 Jun'23 - Jun'25 (Jun'25 Ipsos Iris) new method 1* | Adobe Analytics, September 2025

UK Audience

14.7% North of England
15.5% Midlands
9.7% East of England
GB Regions noun-map-1500189
13.2% London
15.7% South East
9.6% South West
GB Regions noun-map-1500189
8.2% Yorkshire & Humber
8.6% Scotland
4.9% Wales
GB Regions noun-map-1500189
Source: Adobe Analytics, September 2025

US Audience

22.6M
monthly US browsers
28.7M
month US audience
48
mean age
45%
18-49
female 50% female
male 50% male
↑10
US news brand
7.7M
average Canadian monthly views
degree+ educated 45% degree+ educated
$100K+ HHI 54% $100K+ HHI
Source: Adobe Analytics, September 2025 | US ComScore Demographic Profile, Sept 2025 | US ComScore Plan Metrix, March 2025 | US ComScore, Sept-24 vs Sept-25 | Adobe Analytics, Apr-24 to Mar-25

US Audience

7% New England
17% Mid Atlantic
24% South Atlantic
US Regions noun-map-1500189
8% Mountain
11% East North Central
6% West North Central
US Regions noun-map-1500189
12% Pacific
4% East South Central
11% West South Central
US Regions noun-map-1500189
Source: Adobe Analytics, September 2025

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