Latest stats

Here is an overview of The Independent's latest audience figures

For more detail, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

63.2M unique global browsers
68M
average monthly visitors to Independent and Indy 100
6.7M
views a month on Independent TV
2B
page views in the past 12 months
35% UK
10% Europe
43% Americas
12% ROW
Regions noun-map-1500189
Source: Adobe Analytics - February 2024 | Adobe Analytics, Mar-23 to Feb-24 | JW Player - February 2024

UK Audience

22.4M
UK Browsers
19.4M
monthly UK Audience
47
mean age
47%
15 - 44
female 53% female
male 47% male
67%
ABC1
63%
homeowners
children in HH 36% children in HH
recyclers 82% recyclers
Source: Adobe Analytics - February 2024 | Ipsos Iris February 2024 | PamCo H2 2023

UK Audience

15% North of England
16% Midlands
9% East of England
GB Regions noun-map-1500189
14% London
15% South East
9% South West
GB Regions noun-map-1500189
9% Yorkshire & Humber
8% Scotland
4% Wales
GB Regions noun-map-1500189
Source: PamCo H2 2023

US Audience

23.4M
monthly US browsers
26.2M
month US audience
47
mean age
54%
18-49
female 45% female
male 55% male
↑10
US news brand
6.4M
average Canada monthly views
degree+ educated 52% degree+ educated
$75K+ HHI 71% $75K+ HHI
Source: Adobe Analytics, February 2024 | US ComScore - February 2024 | US ComScore, Feb-23 vs Feb-24 | Adobe Analytics, Mar-23 to Feb-24

US Audience

7% New England
15% Mid Atlantic
20% South Atlantic
US Regions noun-map-1500189
10% Mountain
14% East North Central
4% West North Central
US Regions noun-map-1500189
15% Pacific
5% East South Central
12% West South Central
US Regions noun-map-1500189
Source: US ComScore Plan Metrix – January 2024

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