Latest stats

Here is an overview of The Independent's latest audience figures

Independent Media’s brands – The Independent, The Standard, Bulletin, HuffPost UK, BuzzFeed UK, Tasty UK, Seasoned, IndyBest and indy100– now reach more than 500 million users globally.

For more detail and information on all other Independent Media brands, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

47.5M unique global browsers
56M
average monthly visitors to Independent and Indy 100
50M
video views a month
1.9B
page views in the past 12 months
29% UK
10% Europe
47% Americas
15% ROW
Regions noun-map-1500189
Source: Google Analytics, June 2026 | Adobe Analytics, Jun 25 to Dec-25 / Google Analytics Jan-26 to May 26 | JW Player / Primis - May 2026 | Google Analytics, June 2026

UK Audience

13.9M
UK Browsers
17.5M
monthly UK Audience
50
mean age
40%
15 - 44
female 51% female
male 49% male
63%
ABC1
67%
homeowners
children in HH 34% children in HH
recyclers 81% recyclers
Source: Ipsos Iris, June 2026 | 2026 TGB2605ESI TGI GB 2026 June | PAMCO261 PAMCo H1 2026 Dec'23 - Dec'25 (Nov'25 Ipsos Iris) new method 2*

UK Audience

15.4% North of England
16% Midlands
9.6% East of England
GB Regions noun-map-1500189
12.1% London
15.2% South East
10% South West
GB Regions noun-map-1500189
8.3% Yorkshire & Humber
8.3% Scotland
5.1% Wales
GB Regions noun-map-1500189
Source: PAMCO261 PAMCo H1 2026 Dec'23 - Dec'25 (Nov'25 Ipsos Iris) new method 2*

US Audience

20.1M
monthly US browsers
20.7M
month US audience
48
mean age
31%
18-49
female 51% female
male 49% male
↑10
US news brand
4.7M
average Canadian monthly views
degree+ educated 45% degree+ educated
$100K+ HHI 49% $100K+ HHI
Source: Google Analytics, June 2026 | US ComScore, June 2026 | YouGov Profiles USA 07-06-2026 | US ComScore Demographic Profile, Jun 2026 | US ComScore, Jun 2026

US Audience

6% New England
13% Mid Atlantic
22% South Atlantic
US Regions noun-map-1500189
10% Mountain
14% East North Central
7% West North Central
US Regions noun-map-1500189
19% Pacific
4% East South Central
9% West South Central
US Regions noun-map-1500189
Source: Google Analytics, June 2026

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