Latest stats

Here is an overview of The Independent's latest audience figures

For more detail, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

69.1M unique global browsers
68M
average monthly visitors to Independent and Indy 100
81.2M
video views a month
2B
page views in the past 12 months
37% UK
10% Europe
41% Americas
12% ROW
Regions noun-map-1500189
Source: Adobe Analytics - March 2024 | Adobe Analytics, Apr-23 to Mar-24 | JW Player - March 2024

UK Audience

25.7M
UK Browsers
21M
monthly UK Audience
47
mean age
46%
15 - 44
female 52% female
male 48% male
66%
ABC1
64%
homeowners
children in HH 36% children in HH
recyclers 82% recyclers
Source: Adobe Analytics - March 2024 | Ipsos Iris March 2024 | PamCo H1 2024

UK Audience

15% North of England
16% Midlands
10% East of England
GB Regions noun-map-1500189
14% London
15% South East
9% South West
GB Regions noun-map-1500189
9% Yorkshire & Humber
9% Scotland
4% Wales
GB Regions noun-map-1500189
Source: PamCo H1 2024

US Audience

24.8M
monthly US browsers
28.4M
month US audience
47
mean age
51%
18-49
female 57% female
male 43% male
↑10
US news brand
5.8M
average Canadian monthly views
degree+ educated 52% degree+ educated
$75K+ HHI 62% $75K+ HHI
Source: Adobe Analytics, March 2024 | US ComScore - March 2024 | US ComScore, Mar-23 vs Mar-24 | Adobe Analytics, Apr-23 to Mar-24

US Audience

6% New England
12% Mid Atlantic
22% South Atlantic
US Regions noun-map-1500189
10% Mountain
10% East North Central
6% West North Central
US Regions noun-map-1500189
19% Pacific
3% East South Central
13% West South Central
US Regions noun-map-1500189
Source: US ComScore Plan Metrix – March 2024

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