Latest stats

Here is an overview of The Independent's latest audience figures

Independent Media’s brands – The Independent, The Standard, Bulletin, HuffPost UK, BuzzFeed UK, Tasty UK, Seasoned, IndyBest and indy100– now reach more than 500 million users globally.

For more detail and information on all other Independent Media brands, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

57M unique global browsers
62M
average monthly visitors to Independent and Indy 100
67M
video views a month
2.1B
page views in the past 12 months
31% UK
11% Europe
44% Americas
14% ROW
Regions noun-map-1500189
Source: Adobe Analytics, December 2025 | Adobe Analytics, Jan-25 to Dec-25 | JW Player - December 2025

UK Audience

17.8M
UK Browsers
18.6M
monthly UK Audience
49
mean age
42%
15 - 44
female 49% female
male 51% male
63%
ABC1
65%
homeowners
children in HH 34% children in HH
recyclers 83% recyclers
Source: TGI GB 2026 January | Ipsos Iris, January 2026 | PAMCO253 PAMCo H2 2025 Jun'23 - Jun'25 (Jun'25 Ipsos Iris) new method 1* | Adobe Analytics, December 2025

UK Audience

14.5% North of England
15.8% Midlands
9.9% East of England
GB Regions noun-map-1500189
12.9% London
15.8% South East
9.6% South West
GB Regions noun-map-1500189
8.1% Yorkshire & Humber
8.4% Scotland
5% Wales
GB Regions noun-map-1500189
Source: PAMCO253 PAMCo H2 2025 Jun'23 - Jun'25 (Jun'25 Ipsos Iris) new method 1*

US Audience

21.3M
monthly US browsers
26.3M
month US audience
48
mean age
36%
18-49
female 49% female
male 51% male
↑10
US news brand
9.2M
average Canadian monthly views
degree+ educated 49% degree+ educated
$100K+ HHI 49% $100K+ HHI
Source: Adobe Analytics, December 2025 | US ComScore Demographic Profile, Jan 2027 | US ComScore Demographic Profile, Jan 2026 | US ComScore, Jan-25 vs Jan-26 | Adobe Analytics, Jan-25 to Dec-25 | YouGov Profiles USA 08-03-2026

US Audience

6% New England
13% Mid Atlantic
21% South Atlantic
US Regions noun-map-1500189
8% Mountain
14% East North Central
7% West North Central
US Regions noun-map-1500189
17% Pacific
4% East South Central
9% West South Central
US Regions noun-map-1500189
Source: Adobe Analytics, December 2025

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