Latest stats

Here is an overview of The Independent's latest audience figures

The Independent is the UK’s biggest quality digital news brand.

For more detail, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

63M unique global browsers
71M
average monthly visitors to Independent and Indy 100
6.8M
views a month on Independent TV
2B
page views in the past 12 months
42% UK
10% Europe
34% Americas
14% ROW
Regions noun-map-1500189
Source: Adobe Analytics - November 2023 | Adobe Analytics, Avg Sept, Oct, Nov-23 | Adobe Analytics, Dec-22 to Nov-23

UK Audience

26.5M
UK Browsers
21.8M
monthly UK Audience
47
mean age
47%
15 - 44
female 53% female
male 47% male
67%
ABC1
63%
homeowners
children in HH 36% children in HH
recyclers 82% recyclers
Source: Adobe Analytics - November 2023 | Ipsos Iris November-23 | PamCo H2 2023

UK Audience

15% North of England
16% Midlands
9% East of England
GB Regions noun-map-1500189
14% London
15% South East
9% South West
GB Regions noun-map-1500189
9% Yorkshire & Humber
8% Scotland
4% Wales
GB Regions noun-map-1500189
Source: PamCo H2 2023

US Audience

17.8M
monthly US browsers
47
mean age
52%
18-49
female 53% female
male 47% male
↑10
US news brand
5.9M
average Canada monthly views
$75K+ HHI 67% $75K+ HHI
Source: Adobe Analytics, November 2023 | US ComScore - November 2023 | US ComScore, Nov-22 vs Nov-23 | Adobe Analytics, Dec-22 to Nov-23

US Audience

6% New England
13% Mid Atlantic
25% South Atlantic
US Regions noun-map-1500189
10% Mountain
14% East North Central
3% West North Central
US Regions noun-map-1500189
11% Pacific
4% East South Central
14% West South Central
US Regions noun-map-1500189
Source: US ComScore Plan Metrix – November 2023

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