The Independent treats sensitive content for our clients and partners as a top priority endeavouring to ensure that advertising is displayed in a brand safe environment across all our properties. The majority of the content on our premium titles The Independent and Indy100 will be safe for brands to display their inventory regardless of the category – for example our sport, lifestyle, culture and business channels.
However, as a news publisher, we are also committed to delivering the latest news to our audience and we are aware that the sensitive nature of some news content may not be a desirable environment for all advertisers.
We use a multi-stage process to make best efforts to ensure that clients and partners who buy directly from us (by IO or programmatically via PG/PMP) have their advertising displayed in an appropriate and brand safe environment.
The best way for advertisers to ensure that their campaigns run against appropriate content for their brand is to buy directly from us and brief us on brand safety requirements when making the booking. In the unlikely event that advertising appears in an inappropriate context we will aim to effect take down within 4 hours during business hours and 24 hours at other times. For any further queries on approach to brand safety please contact firstname.lastname@example.org