Making change happen

The Independent remains the biggest quality digital news brand in the UK

According to the latest figures from Ipsos IRIS, The Independent continues to be the number one ranking title amongst all quality digital UK news brands.

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Insider UK: our 24 January 2023 newsletter

Hello and welcome back to Insider - your one-stop shop for everything Independent Advertising. Today we look back at our most recent campaign - On The Breadline. And then we round off with interviews from some of our top talent here at The Independent. 

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Creative Brief: BITE – An Interview with Trade Marketing Director, Beth Gordon

‘Always be a voice for people who haven’t got one’ Beth Gordon, Trade Marketing Director at The Independent, underlines the power of purpose in marketing.

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Publisher of the Year

Back in 1986, our purpose – to think for ourselves, encourage readers to do the same, stay away from pacts with political parties, and spark surprising, intelligent debate – was way ahead of its time.

For 36 years, we have continued to campaign for what we believe in, not what we are told to believe, with integrity, inclusion, innovation and independence as our guiding principles.

We have grown a huge, global readership of independently minded individuals, who value our trusted voice and commitment to positive change.

Our mission, making change happen, has never been as important as it is today.

Advertising with us is campaigning with us. Our commercial partners help to make our journalism possible, which in turn inspires people to act. We attract readers who are engaged, informed and ready to listen, both to the opinions on our pages and to the brands we work with.

Advertisers know that with Independent Advertising they can expect results-driven, creative, brand-safe campaigns, which benefit from an unparalleled understanding of audiences, a best-in-class suite of tools and data solutions that are ready for the cookieless future.

Here’s to the next 36 years of independence.

UK browsers 31 Million
Global browsers 87 Million
Publishing from 12 Countries

(Source: Adobe Analytics Aug 2022 © Ipsos MORI, Ipsos iris, Aug 2022, 15+, custom entity list: [BG] The Independent, [BG] The Guardian, [BG] The Telegraph, [BG] Times and Sunday Times

Why Independent Advertising?

Advertising with us is campaigning with us. Our editorial inspires people to act, and we attract readers who are active, engaged and ready to listen to the brands that we work with.

62% of our readers believe that big change can be achieved when people come together: more than any other news brand.

source: Ipsos MORI, The Independent sample 1,000, UK. July-Aug 2021

Independence and intelligence are at the heart of everything we do – which means that readers and brands can trust The Independent.

Advertisers know that with Independent Advertising, they can expect results-driven, creative, brand-safe campaigns, which benefit from an unparalleled understanding of audiences, a best-in-class suite of tools, and leading communication expertise.

The Independent is The Drum Awards for Online Media 2022’s Publisher of the Year

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