Back in 1986, our purpose – to think for ourselves, encourage readers to do the same, stay away from pacts with political parties, and spark surprising, intelligent debate – was way ahead of its time.
For 35 years, we have continued to campaign for what we believe in, not what we are told to believe, with integrity, inclusion, innovation and independence as our guiding principles.
We have grown a huge, global readership of independently minded individuals, who value our trusted voice and commitment to positive change.
Our mission, making change happen, has never been as important as it is today.
Advertising with us is campaigning with us. Our commercial partners help to make our journalism possible, which in turn inspires people to act. We attract readers who are engaged, informed and ready to listen, both to the opinions on our pages and to the brands we work with.
Advertisers know that with Independent Advertising they can expect results-driven, creative, brand-safe campaigns, which benefit from an unparalleled understanding of audiences, a best-in-class suite of tools and data solutions that are ready for the cookieless future.
Here’s to the next 35 years of independence.
(Source: Adobe Analytics March 2022 © Ipsos MORI, Ipsos iris, December 2021, 15+, custom entity list: [WG] The Independent, [WG] The Guardian, [WG] The Telegraph, [WG] Times and Sunday Times)
Advertising with us is campaigning with us. Our editorial inspires people to act, and we attract readers who are active, engaged and ready to listen to the brands that we work with.
62% of our readers believe that big change can be achieved when people come together: more than any other news brand.
source: Ipsos MORI, The Independent sample 1,000, UK. July-Aug 2021
Independence and intelligence are at the heart of everything we do – which means that readers and brands can trust The Independent.
Advertisers know that with Independent Advertising, they can expect results-driven, creative, brand-safe campaigns, which benefit from an unparalleled understanding of audiences, a best-in-class suite of tools, and leading communication expertise.
The Independent is The Drum Awards for Online Media 2022’s Publisher of the Year