Making change happen

The Independent’s Jo Holdaway wins the AOP’s Bill Murray Award for Outstanding Contribution to Digital Publishing

Bill Murray was the founding Chairman of the AOP in 2002 and served as Board Chair until 2009, ensuring that the organisation was established as a collective voice for online publishers of quality content. He was also a founder director of UKOM in 2009 and was on the Commercial Board until his passing, playing a pivotal role in the establishment of a UK industry standard for online audience measurement.

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Brand of the Year

Back in 1986, our purpose – to think for ourselves, encourage readers to do the same, stay away from pacts with political parties, and spark surprising, intelligent debate – was way ahead of its time.

For 37 years, we have continued to campaign for what we believe in, not what we are told to believe, with integrity, inclusion, innovation and independence as our guiding principles.

We have grown a huge, global readership of independently minded individuals, who value our trusted voice and commitment to positive change.

Our mission, making change happen, has never been as important as it is today.

Advertising with us is campaigning with us. Our commercial partners help to make our journalism possible, which in turn inspires people to act. We attract readers who are engaged, informed and ready to listen, both to the opinions on our pages and to the brands we work with.

Advertisers know that with Independent Advertising they can expect results-driven, creative, brand-safe campaigns, which benefit from an unparalleled understanding of audiences, a best-in-class suite of tools and data solutions that are ready for the cookieless future.

 

The Independent proudly partners with Refuge and the 

National Domestic Abuse Helpline: 0808 2000 247

UK browsers 22.4 Million
Global browsers 63.2 Million
Publishing from 12 Countries

Source: Adobe Analytics - February 2024

Why Independent Advertising?

Advertising with us is campaigning with us. Our editorial inspires people to act, and we attract readers who are active, engaged and ready to listen to the brands that we work with.

62% of our readers believe that big change can be achieved when people come together: more than any other news brand.

source: Ipsos MORI, The Independent sample 1,000, UK. July-Aug 2021

Independence and intelligence are at the heart of everything we do – which means that readers and brands can trust The Independent.

Advertisers know that with Independent Advertising, they can expect results-driven, creative, brand-safe campaigns, which benefit from an unparalleled understanding of audiences, a best-in-class suite of tools, and leading communication expertise.

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