Insider UK: our 24 January 2023 newsletter

Hello and welcome back to Insider - your one-stop shop for everything Independent Advertising.

Today we look back at our most recent campaign – On The Breadline. And then we round off with interviews from some of our top talent here at The Independent.

On The Breadline: making change happen.

The Independent launched its Christmas appeal, On the Breadline, in November. The campaign aimed to provide urgent support to those worst affected by the cost-of-living crisis, working with the Evening Standard, Comic Relief and The Childhood Trust to fund community projects across the country.

Public figures, including the Princess of Wales, Sadiq Khan, Rita Ora, Nick Grimshaw, Andy Murray, Simon Pegg, Sara Cox, Lenny Henry, Emma Thompson, Olivia Colman, David Tennant and religious leaders supported our appeal, which ran for five weeks.

A number of high-profile backers visited the organisations and groups that are working so hard to support people through the crisis, helping to raise awareness of the desperate situation millions face and the initiatives which provide such crucial relief. In total, our campaign has raised more than £3.9 million.

Watch Sara Cox’s report here.

Independent insight from top female talent

This month, two of our commercial leaders here at The Independent were in the spotlight to discuss their career highlights and share their thoughts and advice.

Independent Ignite’s Commercial Content Director Emma Elford features in the The Media Leader’s interview series The Fishbowl where top sales people from across the industry are asked 10 questions drawn at random. Get the lowdown here, including what Emma would tell her younger self and what’s on clients’ lips at the moment…

Meanwhile The Independent’s Trade Marketing Director Beth Gordon underlines the power of purpose in marketing in her discussion with Creative Brief. Beth, who is the recent recipient of the Change Maker Award at the global Women in Marketing Awards, talked to Nicola Kemp about the danger of letting perfect be the enemy of good and how important it is to be a voice for people who don’t have one. Read Beth’s interview here.

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