This International Women’s Day at The Independent, we celebrated brilliant women and hoped to inspire, support and help to #BreakTheBias.
Read more below about our International Women’s Day initiatives including our editorial coverage and interviews with some of the inspiring women at the heart of The Independent. We also announced the winner of our International Women’s Day Ad Competition!
We are always proud of our editorial, which seeks to empower and champion women, and International Women’s Day was no exception.
We would’ve been remiss not to have started by highlighting the incredible work that Independent journalist Bel Trew has been doing in Ukraine. With so many heartbreaking stories along the refugee trail in and out of Ukraine, as well over 1.5 million people having now fled, Bel has been moving around Ukraine for a new video series we have launched called On The Ground for Independent TV.
Here are some other examples of the incredible coverage of International Women’s Day across The Independent’s network:
Meanwhile, in a collection of interviews to mark International Women’s Day, we shone a light on some of the women who help to make The Independent what it is.
They spoke about their experiences, influences and hopes for the future, and revealed the advice which had helped them to break the bias. We hope that it helped and continues to inspire others do the same. Read their stories at independentadvertising.com, The Independent’s LinkedIn channel and @IndyAdvertising Twitter.
And finally, we were delighted to reveal the winner of our International Women’s Day ad competition.
We know that lots of advertisers would be holding aloft the bold and the brave women who are helping to break the bias, and campaigning for positive change for women everywhere. We asked brands who were running International Women’s Day campaigns to tell us about their initiatives so we can help amplify their voices.
The campaign we chose as the winner was Hamilton the Musical. For International Women’s Day this year, the musical Hamilton celebrated the women behind-the-scenes. For the first time ever, all the heads of department backstage for the production were all women – automation, sound, stage management, wardrobe and wigs.
Congratulations again to all involved – the campaign will receive £10k of ad spend on The Independent.
Together, we can break the bias.