Ipsos iris reveals that The Independent is both the largest quality digital news brand* and the fastest growing news brand in the UK today.
In official Ipsos iris data just announced, The Independent reached 22.1m UK readers in February (+8% month-on-month), making it the UK’s largest quality digital news brand*. The success was especially impressive when considering that the UK news brands overall declined by 2% month-on-month.
In addition, The Independent was the fastest growing news brand in the UK, ahead of The Guardian (-5% MoM, -6% YoY). The Independent was one of only two titles to grow among the ten national news brands.
Source: © Ipsos, Ipsos iris Online Audience Measurement Service, February 2023, Brand Group – Digital Quality News Brands* The Times, The Guardian, Telegraph, The Independent, Evening Standard. All adults age: 15+, UK *Note: Custom defined list by The Independent