Latest stats

Here is an overview of The Independent's latest audience figures

For more detail and information on all other Independent Media brands, please contact:

Advertising – advertising@independent.co.uk

Branded content – ignite@independent.co.uk

Affiliates – affiliates@independent.co.uk

Global reach

57M unique global browsers
62M
average monthly visitors to Independent and Indy 100
67M
video views a month
2.1B
page views in the past 12 months
31% UK
11% Europe
44% Americas
14% ROW
Regions noun-map-1500189
Source: Adobe Analytics, December 2025 | Adobe Analytics, Jan-25 to Dec-25 | JW Player - December 2025

UK Audience

17.8M
UK Browsers
18.6M
monthly UK Audience
49
mean age
42%
15 - 44
female 49% female
male 51% male
63%
ABC1
65%
homeowners
children in HH 34% children in HH
recyclers 83% recyclers
Source: TGI GB 2026 January | Ipsos Iris, January 2026 | PAMCO253 PAMCo H2 2025 Jun'23 - Jun'25 (Jun'25 Ipsos Iris) new method 1* | Adobe Analytics, December 2025

UK Audience

14.5% North of England
15.8% Midlands
9.9% East of England
GB Regions noun-map-1500189
12.9% London
15.8% South East
9.6% South West
GB Regions noun-map-1500189
8.1% Yorkshire & Humber
8.4% Scotland
5% Wales
GB Regions noun-map-1500189
Source: PAMCO253 PAMCo H2 2025 Jun'23 - Jun'25 (Jun'25 Ipsos Iris) new method 1*

US Audience

21.3M
monthly US browsers
26.3M
month US audience
48
mean age
36%
18-49
female 49% female
male 51% male
↑10
US news brand
9.2M
average Canadian monthly views
degree+ educated 49% degree+ educated
$100K+ HHI 49% $100K+ HHI
Source: Adobe Analytics, December 2025 | US ComScore Demographic Profile, Jan 2027 | US ComScore Demographic Profile, Jan 2026 | US ComScore, Jan-25 vs Jan-26 | Adobe Analytics, Jan-25 to Dec-25 | YouGov Profiles USA 08-03-2026

US Audience

6% New England
13% Mid Atlantic
21% South Atlantic
US Regions noun-map-1500189
8% Mountain
14% East North Central
7% West North Central
US Regions noun-map-1500189
17% Pacific
4% East South Central
9% West South Central
US Regions noun-map-1500189
Source: Adobe Analytics, December 2025

Subscribe to Insider

Sign up to receive Insider, Independent Advertising's newsletter.

Subscribe