The Independent and Independent Studio have announced a new financial literacy campaign, in partnership with trading and investment platform Trading 212, and Gabriel Nussbaum, better known as That Money Guy.
Building on The Independent’s existing partnership with Trading 212, Gabriel will be joining forces with the leading news brand to bring fresh, dynamic, and crucially, accessible money content to audiences across a range of platforms including:
Gabriel Nussbaum
Gabriel Nussbaum is a personal finance content creator who delivers simple and relatable insights and practical advice to audiences, helping people to feel more confident and educated about investing, pensions and everyday financial decisions. His content has attracted more than 1 million followers across social media.
Gabriel’s involvement will see him writing editorial articles and opinion pieces for The Independent, answering readers’ burning finance questions in the Independent Money newsletter, and hosting the brand new Money Smart video series – developed by Independent Studio. With a background in both journalism and digital content creation, Gabriel brings a unique skillset to the partnership.
Money Smart
Money Smart is an energetic and approachable new video series designed to cut through complexity and help people build better relationships with their finances. Covering everything from saving and spending to trading and investing, its mission is clear: to democratise financial literacy and help people grow their wealth.
This collaboration underscores Independent Studio’s ongoing commitment to delivering engaging content that empowers audiences to make informed decisions across a range of verticals, while also deepening its successful partnership with Trading 212.
Gabriel Nussbaum says: “Finance has been overcomplicated and under-taught for too long, and my entire mission in life is to change that. Financial literacy is like having a superpower, and everyone deserves to have it. Partnering with The Independent and Trading 212 gives me the chance to take this message to an even larger audience, to change more lives, make a real difference, and help as many people as possible take control of their financial futures.”
Philippa Jenkins, Publishing Director at The Independent, comments: “The Independent and Independent Studio are proud to welcome Gabriel Nussbaum as a content partner and look forward to sharing Money Smart and more with audiences over the coming months. His proven ability to inspire and educate diverse audiences makes him the ideal figure to front The Independent’s new chapter in financial storytelling. It represents what Independent Studio is all about: highly engaging video, podcasts, newsletters from trusted and entertaining talent.”
Trading 212 says: “At Trading 212, our mission has always been to unlock wealth building for everyone. We’ve pioneered zero-commission investing in the UK and Europe with intuitive technology and easy-to-use apps – removing barriers to entry. Partnering with The Independent and Gabriel is a key step in that commitment – delivering accessible financial education that demystifies money. We’re delighted to work with Gabriel and the team at The Independent – their creative talent and editorial rigour set a high bar, helping readers navigate money in plain English, without jargon”
Karl Matchett, The Independent’s Business and Money Editor, notes: “At Independent Money, we bring together great ideas and advice to offer our readers value and help them on their own financial journeys – which makes Gabriel a perfect addition. His unique way of explaining what can be complex topics in easy-to-understand ways, combined with his in-depth knowledge of these areas, is something to really look forward to seeing on our pages and in our newsletter.”
