The Independent hits UK audience top spot yet again

News brand readership figures have been released by Ipsos iris, which reveal another excellent month for The Independent.

UK highlights for July 

  • The Independent was the largest quality digital news brand* yet again. It has now beaten titles including The Guardian, The Telegraph, The Times and The Sunday Times for four of the past six months.
  • The Independent reached 21.3m readers
  • Whilst The Independent’s audience grew 1% MoM (month on month), the top 10 news brands on average dropped -0.1% MoM
  • The Independent’s sport section increased by +1.1m or +68.4% MoMtravel was up +494k (+23.4%) and IndyBest +291k (+18.1%)
  • Indy100 was the fastest growing of the news brand pureplay* titles, up +19% MoM and +68% YoY to 1.5m
  • The Independent remains the largest pureplay news brand in the UK.

Source: © Ipsos, Ipsos iris Online Audience Measurement Service, July 2023, Brand Group – Digital Quality News Brands*, all adults age: 15+, UK *Note: Custom defined list by Independent. The Independent Brand Group audience includes Indy 100 data

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