The Independent, the UK’s leading quality digital news brand, today announces the launch of the new Independent App.
Building on the title’s history of innovation, the new app consolidates the current Independent Premium and Independent Daily Edition apps into a single, convenient destination for all readers, including subscribers and new users, who can register to access the content.
This new, streamlined platform integrates the best of The Independent’s award-winning journalism with a full range of multimedia functionality and features including:
Beyond these new additions, the app will retain the features which made it so popular with readers over the years, including breaking news notifications, sharing and saving tools, and access to exclusive events.
Updates to registration processes in the new app will also help support The Independent’s market-leading A2K (Anonymous to Known) user data strategy. The new app will be sponsorable, with plans for a limited number of branding opportunities in the future, to maximise audience reach while minimising disruption to the user experience.
Chris Stevenson, Premium Editor at The Independent, said: “Our new, streamlined app will give readers better access than ever to our award-winning journalism, while innovations will also help our data and marketing teams push The Independent to new audiences as we expand our global reach even further.”