The Independent US continues to demonstrate strong long-term momentum, with new Comscore data showing a 9% year-on-year (YoY) increase in unique visitors for March 2025, reaching 30.9 million. This growth comes despite a broader market slowdown that saw overall US digital newspaper traffic decline by 12% (YoY).

The Independent climbed two spots in Comscore’s monthly and annual rankings of the top 10 newspaper brands in the U.S., surpassing major British competitors, including the Daily Mail, The Sun, and The Guardian, in year-over-year growth. It also leads the top news sites in terms of average time spent per visit, and a top-ten ranking in Page Views engagement (168m) across all US news sites, and ahead of all British origin titles on that same measure.

This sustained performance highlights The Independent US’s growing appeal as a trusted, independent news source across a range of categories. The brand’s investments in verticals, including news, politics, travel, lifestyle, arts and entertainment, continue to draw an engaged and values-driven readership.

The-Independent.com, the brand’s dedicated US URL, remains a key growth engine, with engagement across both desktop and mobile platforms supported by a diverse mix of breaking news, in-depth analysis, and original storytelling. March also saw continued traction across video, podcasts, and longform features, further reinforced by the launch of two major initiatives, Independent Studio and Bulletin. Independent Studio expands talent-led media across verticals like entertainment, travel, and sport, while Bulletin delivers fast AI-assisted news updates verified by journalists. Together, these innovations underscore The Independent’s multi-platform growth and commitment to trusted, future-facing journalism.

“The Independent US continues to build on its values-led foundation, providing insightful reporting and diverse perspectives on the most important issues of the day,” said Geordie Greig, Editor-in-Chief of The Independent. “Our year-over-year growth in a challenging news environment speaks to the deep trust we’ve earned from American readers.”

Zach Leonard, COO and President, North America, added: “As digital audiences become more selective about their news sources, The Independent’s focus on editorial quality, neutrality, and innovation, positions us for sustained growth in the US market.”

The Independent remains one of the fastest-growing British-born digital news brands in the US, underpinned by its global editorial presence, award-winning journalism, and strategic focus on audience-first content.