The Independent retains its title of the UK’s biggest quality digital news brand

Ipsos IRIS’ latest figures (August 2022) once again crown The Independent as the UK’s biggest quality digital news brand* with a 21.4M monthly audience.

As well as being the being the biggest quality digital news brand, The Independent showed the second-best gross year-on-year change in readership. gaining 2.5M more readers.

The Independent’s leadership of the digital pureplay market** has also strengthened. The publication continues to reach more than twice as many consumers as all the other pureplays combined, even when the total pureplay market increased by 5% YoY, or 1.6M readers. The Independent also had the best gross year-on-year change in views in the digital pureplay market.

Our brand continues to go from strength to strength!

(*The Guardian, The Independent, Evening Standard, The Times and Sunday Times and The Telegraph.

**Buzzfeed, The Independent, HuffPost, Vice, Mashable, Vox Media)

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