London, 17 September: The Independent, the UK’s largest quality news brand1, has been recognised for its pioneering work in data and diversification, winning three awards at the AOP Digital Publishing Awards.
The Association of Online Publishers event celebrates the skills and innovative thinking of individuals, teams and companies in online publishing. This year’s awards were judged by a panel of leaders and experts across publishing, the agency world, clients and ad tech vendors.
The Independent received two team awards and one individual award:
· ‘Best Use of Data’ (collected by Jo Holdaway, The Independent’s Chief Data and Marketing Officer). The judges noted that The Independent is: “constantly evolving, using data really effectively to evolve the brand in its business model.”
· ‘Diversification of Commercial Strategy’ (collected by Sophie Hanbury, Director, Syndication and Licensing Partnerships at The Independent). The jury praised The Independent for demonstrating: “a clear strategy with clear results, across a breadth of successful opportunities.”
· Emily Robinson, Commercial Data Analyst, received the ‘Rising Star’ award, with the panel remarking: “Emily has made a huge contribution to the business media in a short space of time, her creative thinking and proactive, results driven nature have delivered tangible results”.
Commenting on the awards, Jo Holdaway said: “Despite the uncertainty and challenges posed by the pandemic, The Independent has continued to strive forwards; innovating and evolving its digital offering. It is wonderful to be recognised for this commitment and is a testament to the hard work and dedication of our brilliant team.”
The AOP Digital Publishing Awards are hosted annually by the UK Association of Online Publishers, an industry body representing and providing a voice to digital publishing companies that create original, branded, quality content. The awards were supported by Google, Deloitte, What’s New in Publishing, InPublishing and UKCOM, with PubMatic as headline sponsor.