Winter warmer: The Independent turns up the heat on other news brands once more

The November figures for Ipsos iris have just been released, showing another fantastic month for The Independent.



  • In the UK, The Independent reached 21.8m readers in November (+4% month-on-month and +2% year-on-year)
  • The Independent was the only digital news brand* in the UK to show MoM growth and the fastest growing title YoY
  • The Independent overtook The Guardian 20.9m (-5% MoM) to become the largest quality digital news brand once again
  • Overall, news brands’ total cumulative reach declined -3% MoM and -11% YoY
  • Indy100 was significantly up year-on-year, growing +134% to 1.3m
  • The Independent remains the largest pureplay* news brand in the UK whilst Indy100 is the third biggest


Source: © Ipsos, Ipsos iris Online Audience Measurement Service, November 2023, Brand Group – Digital Quality News Brands* & *pureplays, all adults age: 15+, UK *Note: Custom defined list by Independent. The Independent Brand Group audience includes Indy 100 data

Subscribe to Insider

Sign up to receive Insider, Independent Advertising's newsletter.