Ipsos iris has announced UK audience figures for news brands in August — revealing that The Independent continues to attract more readers than any of its competitors. 

UK August highlights:

• The Independent was the largest quality digital news brand, ahead of other qualities The Guardian, The Telegraph, The Times and The Sunday Times

• This result marks the fourth consecutive month of The Independent being UK number one
• The Independent reached 21.64m readers
• Out of all digital news brands, The Independent has moved up to the third place, overtaking The Mirror for the first time
• The Independent remains the largest Pureplay news brand in the UK.

Source: © Ipsos, Ipsos iris Online Audience Measurement Service, August 2023, Brand Group – Digital Quality News Brands* & *Pureplays, all adults age: 15+, UK *Note: Custom defined list by Independent. The Independent Brand Group audience includes Indy 100 data