Audience Builder

Bespoke segment creation

Audience Builder creates totally bespoke segments from the article level up, using our powerful keyword taxonomy, white label sites and users’ engagement to leverage our content and readers. We can then help you plan, implement and monitor your campaigns targeting those cohorts.

1. a) Pre-campaign: based on specific subject matter or on-site behaviour
2. b) In-campaign: based on audience interaction
3. c) Post-campaign: based on previous campaign findings.