Independent Women: Sarah Annan

Sarah Annan, Digital Agency Sales Manager

In a collection of interviews to mark International Women’s Day 2022, we shine a light on some of the brilliant women at the heart of The Independent. 

“Pushing boundaries whilst still maintaining a sense of self.” Meet Sarah Annan, Digital Agency Sales Manager, and learn more about what breaking the bias means to her.


Describe your job

My role is to sell digital advertising space across The Independent.

How did you get into your profession?

I fell into media sales accidentally after University. I saw a job advertisement for an entry level sales role looking for people with characteristics such as being confident and talkative! I started on the classified team and worked my way up into the digital team after The Independent became fully digital.

Who and what has helped you break the bias?

Throughout my time at The Independent I have seen strong, intelligent and confident women in senior roles. This has given me the confidence to ask questions and push boundaries whilst still maintaining a sense of self.

Which women do you admire?

So many different women! Those who have stood strong in the face of adversity throughout history – Rosa Parks, Emmeline Pankhurst and Malala Yousafzai. Women who are fleeing the war in Ukraine with their young families. Our very own Harriet Hall, Lifestyle Editor at The Indy. Phoebe Waller-Bridge, Emma Watson, Amanda Gorman, Zendaya.

What are your hopes for the future in terms of breaking the bias?

Remove any stigma around flexible working, especially to help women juggle having children and a career. A further push for diversity, inclusion and equality in the workplace. A clampdown on annoying and harmful misogynistic ‘jokes’.

What one bit of career advice would you give to others?

Confidence is key! You know more than you think you do so don’t let that self-doubt get to you. Always ask questions, keep learning, keep pushing yourself and stand up for yourself! Remember it is also okay to take a step back and take a break.

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