Summer loving: the UK falls for The Independent

Ipsos iris has announced UK audience figures for news brands in August — revealing that The Independent continues to attract more readers than any of its competitors


UK August highlights:


  • The Independent was the largest quality digital news brand, ahead of other qualities The Guardian, The Telegraph, The Times and The Sunday Times
  • This result marks the fourth consecutive month of The Independent being UK number one
  • The Independent reached 21.64m readers
  • Out of all digital news brands, The Independent has moved up to the third place, overtaking The Mirror for the first time
  • The Independent remains the largest Pureplay news brand in the UK.


Source: © Ipsos, Ipsos iris Online Audience Measurement Service, August 2023, Brand Group – Digital Quality News Brands* & *Pureplays, all adults age: 15+, UK *Note: Custom defined list by Independent. The Independent Brand Group audience includes Indy 100 data

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