The Independent triumphs at the AOP Digital Publishing Awards 2023

The Independent is proud to be the winner of the Best Diversification of Commercial Strategy category at the AOP Digital Publishing Awards 2023, recognising the industry-leading work of its licensing and syndication division.

The award reflects the growth of non-advertising revenues for digital publishers and the innovative approaches that publishers are taking to create new commercial opportunities. The judges examined effective strategies for driving subscription growth, membership models, events and ecommerce revenues.

On the win, the AOP Digital Publishing Awards statement reads: “The jury was impressed with the innovative use of The Independent’s archive assets with Netflix and – and they enjoyed the team’s foray into new territories and languages with their editorial coverage.”

Sophie Hanbury, The Independent’s director of strategic content partnerships remarks: “I was delighted to accept the award for Best Diversification of Commercial Strategy on behalf of the licensing and syndication team last night at the AOP Digital Publishing Awards. This is recognition for all the hard work and creative thinking across our team now and over many years. We strive to ensure our incredible editorial is distributed, enjoyed and monetised in six languages across multiple platforms.”

The Independent was a finalist in six categories at this year’s AOPs, spanning all areas of its business:

  • Best Online Brand (Consumer)
  • Sales Person of the Year: Paul Finch
  • Product Development Team of the Year: Independent Innovations
  • Best Use of Data: Conversion rate optimisation at The Independent
  • Best Diversification of Commercial Strategy: Independent Licensing and Syndication
  • Best Digital Consumer Publishing Company (Grand Prix)

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