Currys came to us with two requests…
Drive awareness of its hero video (which included features and benefits of Samsung New QLED TV)
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We knew we had the right audience
On every metric, we came up tops – more ABC 25-54 year olds, more adults earning £50K+, more families with children and the most consumers who intend to buy a new television in the next 12 months. We beat The Times, Telegraph, Guardian and Metro for them all.
Our idea
Unmissable Moments with Samsung LSTV and Currys, a data-driven, always-on digital partnership that engaged, educated and ultimately, drove purchase.
The partnership included video amplification across both sites and social, special Black Friday offers across our e-commerce platforms, brand integration across Binge or Bin (Independent TV’s and the UK’s biggest TV Review show – all showcasing the TV and film you really need to watch on the new Samsung QLED TV from Currys.
Key take-outs
We can make a client’s video unmissable! The Independent drove more than 2.5m video views of the Curry’s Samsung video with a 63% completion rate – predominantly using Independent TV – the perfect platform to drive views and deeper engagement.
We are collaborative – successfully and easily working together with Currys, Samsung and other media owners.