Currys came to us with two requests…

Drive awareness of its hero video (which included features and benefits of Samsung New QLED TV)

We knew we had the right audience

On every metric, we came up tops – more ABC 25-54 year olds, more adults earning £50K+, more families with children and the most consumers who intend to buy a new television in the next 12 months. We beat The Times, Telegraph, Guardian and Metro for them all.

Our idea

Unmissable Moments with Samsung LSTV and Currys, a data-driven, always-on digital partnership that engaged, educated and ultimately, drove purchase.

The partnership included video amplification across both sites and social, special Black Friday offers across our e-commerce platforms, brand integration across Binge or Bin (Independent TV’s and the UK’s biggest TV Review show – all showcasing the TV and film you really need to watch on the new Samsung QLED TV from Currys.

Key take-outs

We can make a client’s video unmissable! The Independent drove more than 2.5m video views of the Curry’s Samsung video with a 63% completion rate – predominantly using Independent TV – the perfect platform to drive views and deeper engagement.

We are collaborative – successfully and easily working together with Currys, Samsung and other media owners.