Kate Somerville’s campaign objectives were centred around informing readers and building excitement for the launch of their new KateCeuticals line.
The branded piece for the client successfully connected consumers to the ‘why’ and not just the ‘what’ by bringing the Kate Somerville clinic skincare story to life. The profile piece focused on the vision and purpose of the brand while informing readers of the KateCeuticals’ technology.
Making it happen
We delivered a campaign with an average article dwell time of 1min+, this piece ran over 4 weeks and strengthened brand credibility, therefore driving conversion by deterring consumers from searching for similar items elsewhere.