The White Company

Objective

The White Company came to The Independent as they wanted to engage prospective customers and position The White Company as an affordable luxury gifting destination all year round.

Solution

Two branded articles structured as a gifting-made-easy guides, running over Christmas & Mother’s day, which are The White Company’s biggest events of the year. The articles were featuring more than 38+ products as embedded text links, product images and through ‘Buy Now’ links to prompt conversion.

Making it happen

Two seasonal campaigns that captured The White Company’s most compelling brand benefits through guide-to-shopping style pieces. The affiliate branded content was able to showcase the brand’s homeware, loungewear and gifting offering using ‘Buy Now’ features to prompt conversion.

To engage with Independent readers and drive traffic to both articles, over 1 million native traffic drivers ad impressions where delivered across different strategic placements.

Results

  • Total Page Views: 59k+
  • CTR: 5.9%

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