Boots came to The Independent looking to increase sales activity across the Dr Jart+ line, with focus on the Cicapair range, and support the launch of Dr Jart+ products in major stores for the first time in the UK.
A consumer-focused piece that is trustworthy, informative and with a hint of fun to capture reader’s attention.
Making it happen
The campaign embodied the brand ethos: to rise above the sea of skincare sameness. Traffic drivers were set up across the site to capture the reader’s interest and redirect them to the article across the 4 week campaign.