Boots & Dr Jart+

Objective

Boots came to The Independent looking to increase sales activity across the Dr Jart+ line, with focus on the Cicapair range, and support the launch of Dr Jart+ products in major stores for the first time in the UK.

Solution

A consumer-focused piece that is trustworthy, informative and with a hint of fun to capture reader’s attention.

Making it happen

The campaign embodied the brand ethos: to rise above the sea of skincare sameness. Traffic drivers were set up across the site to capture the reader’s interest and redirect them to the article across the 4 week campaign.

Results

  • Total page views: 29k+
  • Total interactions (Likes, Saves & shares): 95
  • CTR: 4.2%

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