SEAT

Objective

SEAT offered £1,000 off any vehicle for a month in the UK – The Independent’s role was to make this promotion famous.

Solution

Driving awareness and consideration through high impact display with audience targeting using our first party data.

Making it happen

Audience Takeovers targeting auto enthusiasts and auto intenders.

Results​:

  • Total page impressions: 770,000
  • CTR: 1.93%
  • Viewability: 88%

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