Virgin Money

Objective​:

Independent Advertising’s challenge was to drive awareness and understanding of Virgin Money’s MOYM proposition – a bank that offers help and support through its Red Team.

Solution:

Utilising Independent Advertising’s first party data to reach their audience through a range of high impact display formats.

Making it happen​:

A powerful combination of display formats was used targeting High Income Parents, Luxury Travelers, Family Travelers, Home Improvers, Home Owners, Investors and Main Grocery Shoppers.

Results

  • Ad impressions: 1.7M
  • Viewability: 84%
  • CTR: 1.9%
  • VCR: 76.32%

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