Volkswagen T6.1

Objective

Volkswagen chose The Independent to showcase the new T6.1 van, demonstrating its benefits to all customers and all situations.

Solution

Utilising our first party data with high impact display and video to reveal how the T6.1 is useful for all SME users regardless of needs.

Making it happen

Audience Takeovers targeting our SME and small / micro business owners.

Results

  • Total page Impressions: 322,835
  • CTR: 1.12%
  • Viewability: 75.29%

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