Kronenbourg

Objective

Kronenbourg partnered with The Independent, aligning its playful ad style with moments in time and trending stories.

Making it happen

Reactive ads were created, matching content themes. These had presence for the first 48 hours the stories were live – capturing the audience’s attention around relevant trending moments.

Results

  • Exceeded average CTR 

  • More than 50% lift in purchase intent

  • 1.8M impressions per creative

Subscribe to Insider

Sign up to receive Insider, Independent Advertising's newsletter.

Subscribe