O2 Business

Objective

O2 sought to shout about its January Sale deals to employees and decision makers within small businesses within the UK.

Solution

Maximising awareness across The Independent’s business audience using contextually relevant, high impact display.

Making it happen

O2 ran Independent Business Channel Takeovers for the full campaign period, across all devices.

Results

  • Total page impressions: 140,328
  • Clicks: 1,369
  • CTR: 0.98%

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